Claude Code Plugin Tutorials

Starter templates and tutorials for building Claude Code plugins. No coding required.

Watch the full tutorial: [YouTube Video Link]

What's Inside

Marketing Plugin

A complete Claude Code plugin for marketers, PMs, and creators. Includes:

Component	What It Does
/brand-voice	Write any content in your brand voice
/social-post	Generate platform-specific social posts
copywriter agent	Auto-activates for any persuasive writing
Brand voice hook	Automatically checks content matches your style
Playwright MCP	Claude can browse websites for competitor research

Quick Install

/plugin add github:talknerdytome-labs/claude-plugin-tutorials/marketing-plugin

That's it. You now have access to all the commands, agents, hooks, and MCP tools.

Manual Setup (Follow Along with Video)

If you want to build it yourself step-by-step:

Step 1: Create the Plugin Folder

In Cursor's file explorer:

1. Right-click → New Folder → my-plugin
2. Inside my-plugin, create folder: .claude-plugin (don't forget the dot!)
3. Inside .claude-plugin, create file: plugin.json

{
  "name": "my-plugin",
  "description": "My personal Claude assistant",
  "version": "1.0.0"
}

Step 2: Add Your First Command

1. In my-plugin, create folder: commands
2. Inside commands, create file: brand-voice.md

---
name: brand-voice
description: Write content in our brand voice
---

When writing content, follow these guidelines:

TONE:
- Conversational but professional
- Confident, not arrogant

WORDS WE USE:
- "You" not "users"
- "Simple" not "easy"

WORDS WE AVOID:
- "Synergy"
- "Leverage"

Now write the content the user requested.

Step 3: Add a Command with Arguments

Create commands/social-post.md:

---
name: social-post
description: Create a social media post
args:
  - name: platform
    description: twitter, linkedin, or instagram
    required: true
  - name: topic
    description: What to write about
    required: true
---

Create a {{ platform }} post about {{ topic }}.
Follow our brand voice guidelines.

Now you can use: /social-post twitter "product launch"

Step 4: Add an Agent

1. In my-plugin, create folder: agents
2. Inside agents, create file: copywriter.md

---
name: copywriter
description: Use when the user needs marketing copy, ad copy, or persuasive writing
color: purple
---

You are a senior copywriter. When writing copy:

1. Start with the reader's problem
2. Use the PAS framework (Problem, Agitate, Solution)
3. Write at an 8th grade reading level
4. End with a clear call to action

The agent activates automatically when Claude detects you need copywriting help.

Step 5: Add a Hook

Inside .claude-plugin, create file: hooks.json

{
  "hooks": {
    "PostToolUse": [
      {
        "matcher": "Write",
        "hooks": [
          {
            "type": "prompt",
            "prompt": "Does this match our brand voice? Flag anything off-brand."
          }
        ]
      }
    ]
  }
}

Step 6: Add Playwright MCP (Browser Control)

Inside .claude-plugin, create file: .mcp.json

{
  "mcpServers": {
    "playwright": {
      "command": "npx",
      "args": ["-y", "@playwright/mcp@latest"]
    }
  }
}

Restart Claude Code. Now you can ask Claude to browse websites:

"Go to [competitor.com] and analyze their homepage messaging"

Step 7: Install Your Plugin

/plugin add file:///path/to/my-plugin

Pro tip: Drag your folder into the terminal to get the exact path.

Final Structure

my-plugin/
├── .claude-plugin/
│   ├── plugin.json
│   ├── hooks.json
│   └── .mcp.json
├── commands/
│   ├── brand-voice.md
│   └── social-post.md
└── agents/
    └── copywriter.md

Customize It

The templates are starting points. Make them yours:

• Brand voice: Replace with YOUR tone, YOUR words, YOUR style
• Social post: Add your platform-specific guidelines
• Copywriter: Add your frameworks and techniques
• Hooks: Add checks for your specific requirements

Resources

• Official Claude Code Plugins Docs
• Claude Code Plugins Hub (243 plugins)
• Playwright MCP

Questions?

Drop a comment on the YouTube video or open an issue here. Happy to help!

---

Made with love by Talk Nerdy to Me